E'jaaz A. "Big Sid" Siddiqui

E'jaaz A. Siddiqui, also known as Big Sid, is the Founder, President, and CEO of EAS Entertainment Group. His passion for helping vocal artists began when he was a teenager and dreamed of becoming an entertainer. Although he decided to pursue a career in law enforcement, he always knew he would help others succeed in the entertainment industry.

Big Sid is a skilled business leader who is also passionate about music, entertainment, and real estate investing. Growing up in Brooklyn with his mother and two sisters, he was involved in vocal competitions, beatboxing, rap, DJ'ing, and modeling. He also worked on TV production, scriptwriting, casting, and production management. In 2000, he wrote, produced, and directed his own TV show that aired on QPTV in New York.

EAS Entertainment Group was launched by Big Sid in February 2022, with the goal of providing vocal artists with a platform to succeed and highlighting their talents within the community. In his free time, Big Sid enjoys personal fitness, traveling, theatre, and music. He is very proud of his son, who recently graduated from university.

Big Sid is a trained music producer, a certified personal trainer, and has a degree background in Sociology and Communication.

Cher is a dedicated and experienced professional who enjoys helping others reach their full potential. She is known for her top-notch organizational skills and has worked in various leadership and management fields such as Healthcare Administration, Governance, Business and Mindset Coaching, Media Production, Music and Talent Management, Event Planning and Coordinating, and more.

Cher has experience as an Associate Producer for Reaching Up, which aired on the Ethiopian Broadcasting Service for one season, and as a Media Director for Metropolitan Media Ministries (MMM) for two years and in other capacities within MMM for several years. Cher has been actively involved in the Music Ministry of her home church for many years and has sung with various choirs including Children of Promise, Metro Praiz, and The Jubilee Majestic Concert Choir.

Cher believes that life is not just about living and dying, but also about doing something meaningful in between. She encourages people of all ages to keep pushing forward. Cher values her family, cherishes her mother, and holds dear fond memories of her late father. She has two siblings, an older brother who is an established Musician & Entertainer, and a younger sister who is a Registered Nurse.

Apart from her work in talent management, Cher enjoys reading, writing, dancing, and personal fitness. She is a certified coach, published author, event planner, certified personal trainer, licensed Real Estate Agent, and an investor. She is also the Executive Vice President and Co-Founder of EAS Entertainment Group. Cher’s expansive experience can be summarized as service excellence and servant leadership. 

Cher holds a dual master’s degree, including an MBA and Healthcare Administration, and has studied Management Studies and Psychology.