E'jaaz A. "Big Sid" Siddiqui

E'jaaz A. Siddiqui, Big Sid, is  the President and CEO, and Founder of EAS  Entertainment Group. He has  had a passion for helping  vocal artists which  stemmed from his desire to  be an entertainer as a  teenager. Although, Big Sid took a different path focused on a career in law enforcement in his earlier life, he always knew that he wanted to help others succeed in the entertainment industry.   

Big Sid is an astute business leader and one of his other passions is Real Estate Investing.   Growing up in Brooklyn, with his mother whom he adores, and his two sisters, Big Sid was involved in vocal burn out beatboxing and rap contests. He was involved in DJ'ing and modeling. Big Sid took on projects in TV Production, Script Writing, Casting, and Production Management. In 2000, he wrote, produced, and directed his own TV Show that aired on QPTV in New York. 

Big Sid launched EAS Entertainment Group in February 2022 and has activated the plan to reach back into the Community to highlight vocal artists providing them with a platform for success.  Big Sid enjoys personal fitness, traveling, theatre, and music. He has one son whom he is very proud of and who recently graduated from University. 

Big Sid is a trained music producer, holds his personal trainer certification, and his degree background is in Sociology and Communication.  

Cher hails from Trinidad and  Tobago and enjoys assisting  others to reach their full potential.   Cher has always been an  excellent organizer and is known for her dedication to any tasks  that she tokes on. She is experienced in  Media Production, Music & Talent Management, Business, Mindset, & Confidence Coaching, Healthcare  Administration, Event Planning & Coordinating, and more. 

Cher worked as the Associate Producer with Reaching Up which aired on the Ethiopian Broadcasting Service for one season. She also served as the Media Director for Metropolitan Media Ministries for two years and in other capacities for several years. Cher served in the Music Ministry of her home church  for several years. She also sang with the Metro Praiz Choir and the Jubilee Majestic Concert Choir.  

Family is very important to Cher and she communicates with her mom and stepfather frequently.  She has two siblings, her older brother who is an established Musician & Entertainer, and a younger sister in the Healthcare field. 

In addition to talent management, Cher enjoys reading, writing, dancing, and personal fitness  Cher  is a certified coach, an event planner, certified personal trainer, and licensed Real Estate Agent & Investor. She is the Executive Vice President and Co-Founder of EAS Entertainment Group. and holds a dual Masters Degree to include an MBA and Healthcare Administration. Her educational background also includes Management Studies and Psychology.  Cher firmly believes that a person should not only live and die, but also, they should live and do something meaningful in between. She encourages everyone, whatever their age, to keep pressing forward. She loves the Lord Jesus Christ tremendously!